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Let us transform you into a LEAD-capturing, REVENUE-generating confident digital marketing machine! Learn on your time.
  • Carefully Curated Online Courses
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  • No More Marketing Confusion 
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  • ​Stop Googling For Answers
  • ​Become A Certified Digital Marketer

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Social Media Mastery

In this master class, you will learn the newest strategies (by social platform) to draw organic traffic to your social media sites. 

You will also learn how to develop a social media calendar and develop a schedule for your post to make sure your content is relevant and top of mind for your audience.

You will also learn how to leverage influencer marketing and see if it is right for your overall marketing goals.

Conversion Funnel Optimization

Craft high-converting "funnels" that transform strangers into valuable customers at the lowest possible acquisition cost.

Most businesses have some sort of funnel for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel. 

In this master class, you'll learn how to architect a conversion funnel that reduces customer acquisition costs while simultaneously increasing both immediate and lifetime customer values.

Paid Traffic and Customer Acquisition Mastery

Leverage traffic channels such Google, Facebook, Twitter, and YouTube to grow your customer base, without breaking the bank.

Customers are the life-blood of any business. It sounds cliché, but it's true. But how do you take a message to the unwashed masses and convert strangers into friends without breaking the bank?

In this master class, you'll learn how to leverage traffic channels such as Google and Facebook to not only grow your customer base...but to grow your customer base at a PROFIT.

Social and Community Management 

Engage in social channels such as Facebook and Twitter to respond to existing customers and locate with new ones.

Social media properties such as Facebook and Twitter are arguably the most important customer engagement channels for brands today. They can't be ignored (nor should they) because this is where your customers are hanging out. 

In this master class, you'll learn how to architect both inbound and outbound strategies that will build real relationships and advocate for your brands message.

Community Management Mastery

Create an online community that builds awareness, leads, and sales.

Every year, more and more businesses are harnessing the power of online communities to generate awareness, increase sales, reduce churn, and drive brand loyalty. 

Community management is a growing skillset for creating and sustaining lasting relationships with a brand’s prospects, leads, and customers. 

In this mastery class, you’ll discover proven strategies to create and grow thriving online communities that impact the bottom line.

Marketing Analytics and Data Science

Setup a basic analytics plan and determine the key metrics you should be tracking on a daily, weekly and monthly basis.

Are your decisions driven by data or hunches, Logic...or fear? 

In this mastery course, you’ll learn how to setup a basic analytics plan, and determine the key metrics your brand needs to track on a daily, weekly and monthly basis. 

You’ll also learn how to setup simple dashboards that alert your brand to potential problems and opportunities BEFORE it’s too late.

Content Marketing Mastery

Create and curate content that generates free traffic and leads while simultaneously building brand authority.

If you want to build your brand's authority and nurture prospect/customer relationships the right way, you must deliver value in advance and content (i.e. information/entertainment) is how you do just that. 

In this master class, you'll learn how to craft and execute a content strategy that spreads a brand's message to new audiences and existing prospects, alike, by providing genuine value in advance.

Copywriting Mastery

Master Direct Response copywriting with worksheets, checklists, slide decks, over-the-shoulder looks, and examples.

To survive today, companies need direct-response copy that gets people to take specific, measurable actions — driving them to make purchases or become sales leads. 

Copywriting encompasses offline media such as direct-mail letters, print ads, etc., as well as online marketing tactics such as emails, web pages, paid search ads, etc. 

In this mastery class, you’ll discover proven secrets to writing copy that grabs attention, sets you apart, and SELLS.

Email Marketing and List Building Mastery

Deploy automated email marketing strategies to grow and monetize your list while simultaneously increasing subscriber engagement.

Of all the different channels available to marketers today, email still ranks as the highest when it comes to ROI. But due to changes in deliverability algorithms getting your emails seen is more difficult than ever. 

Fortunately, we're going to show you how to change all that. 

In this master class, you'll learn how to craft email campaigns that get delivered, get opened, and most importantly...get clicked.

eCommerce Marketing Mastery

Learn everything you need to know about how to make more sales and profit from your ecommerce store.

Companies that sell physical products, and the marketing agencies that serve them, need marketers trained in e-commerce marketing. 

The Ecommerce Marketing Specialist understands how to optimize any e-commerce store, in any industry, to generate more sales and profit. From e-commerce store design and architecture to email marketing and traffic generation.

Search Marketing Mastery

Leverage search channels such as Google, Yahoo, Amazon and Yelp to ensure your customers find your brand.

SEO isn't dead, but it has changed. Thanks to Googles Panda and Penguin updates, the old rules of SEO no longer apply. 

Today, to get ranked (and stay ranked), site owners need to emphasize user experience over traditional variables such as links and keyword density. 

In this master class, you'll learn how to develop a comprehensive organic traffic strategy that will stand the test of time.

Testing and Conversion Rate Optimization

Deploy a repeatable process that gets you more sales and leads from the traffic you're already receiving.

Certified Optimization & Testing Specialists are uniquely qualified to help brands and businesses develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. 

In short, Optimization & Testing Specialists are able to diagnose site problems and test new solutions that increase PROFITS for traffic you ALREADY HAVE.

Hear What Others Are Saying

Tom Ziglar

"Jacob is not only a guru when it comes to these things, but he’s a man who loves to give back and serve others whenever he can. He holds my dad’s wisdom as his own business mantra: “you can have everything in life you want, if you will just help enough other people get what they want.” 

- CEO of Ziglar Inc.

Les Brown

"There's no secret to success, there's a system to success. Jacob Salem provides a systematic process that allows you to grow your business and allows your income to soar to new heights." 

- World Renown Speaker

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Frequently Asked Questions

Are these Courses Up-to-Date Best Practices
Yes, We update the courses as the techniques & processes evolve.
Can I Watch The Training Whenever I Want
Yes, Your training videos DO NOT expire, you can watch them on your time whenever is best for you and from any device. NOTE: You Access Your Courses While Being a Paid Member, upon cancelation you will no longer have access to the materials.
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Please contact our Support Team via Email: Support@EZMetrics.com and please allow us 24 Hours to respond given the time zone difference.
"The best way to start growing your business is by joining the Mastermind that my good friend Jacob Salem (the digital marketing and social media expert behind the Ziglar, Inc. brand) put together to help you generate an endless supply of your perfect customers PLUS up-level your skillset and marketing efforts. As a member of the Mastermind, you will learn how to grow your business using online marketing to gain trust in the marketplace without spending a fortune in the process. " 
Kevin Harrington, Founder of As Seen On TV & Original Shark on ABV's hit TV Series Shark Tank.
Digital Marketing Made Easy. We help you understand your business and improve your digital marketing efforts through Online Training, Live Events, Keynotes, and One-on-One Coaching.
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"Faith Leads To Action, Action Leads To Success."
-Jacob Salem

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Any results stated above are for each individual represented. Please understand results are not typical, we're not implying you’ll duplicate them (or do anything for that matter). The average person who buys any “how-to” information gets little to no results because they simply do not implement the information. We're using these references for example purposes only. 

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